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Transformation through
courage, consciousness
and a sense of humour.


Lifeology understands people. 
We mentor, coach and teach individuals, allowing them to emerge in a new, more connected and powerful level of consciousness. This equips them with self-awareness to take action towards transformation, personally or in organisations.

Our method uses unique tools developed from our philosophy that change is an individual-centred and driven process. Lifeology’s overarching philosophy, The Foundation to Doing Something Different, is a model that highlights that when individuals embrace change, they become more passionate, healthy and productive, improving performance in the workplace and within their personal lives.

We Are...


Conscious evolution is vital for change and transformation, yet it is a difficult process met with considerable resistance. We specialise in supporting that evolution through change in a more manageable process, for both individuals and enterprises, using our personal experiences as a guide. 

People who know they can do the inner work but need the longevity of guidance as they process the changes and embrace transformation.


Our transformation coaching is based on our Foundation to Doing Something Different process. We include a variety of exercises that assist people to learn about themselves and their patterns, enabling them to effect change in their lives, and to continue to do so using this innovative self-coaching process.

Individuals or groups who are embarking on the steps to transformation and are looking for the grounding tools to support their unique process.


With the awareness of how complex it is to navigate through the consciousness of self, we combine learning with supportive reflective practices. Our teachings allow the space for personal development, while facilitating the understanding of the complexities of the consciousness.

Groups or individuals open to distant online learning and who have a calling to know more and understand themselves through tools of awareness and awakening.


Using the tools of tarot and numerology, as well as years of intuitive coaching, we are guided to take a glimpse into other’s current situations, life lesson or missed messages from the universe.

Decision makers and individuals at crossroads or seeking deeper insight into self or a specific situation.

Our Philosophy

The Lifeology 5 Step Process

The Foundation to Doing Something Different

The foundation of our services stems from our own personal development and implementation of the 5-step process that aims to help individuals and enterprises action the change necessary to realise their dreams, visions and goals.
Step One: Be conscious
Focus on becoming conscious of what you’re currently doing, who you presently are, and the nature of your current patterns.

Step Two: Tell yourself the truth
Ask yourself three critical questions: how have you become what you are; how have you sabotaged yourself, and; how do you hold yourself back?

Step Three: Make it about you
For anything to change in your life, you must take responsibility for every area of your life, where you have come from, where you are and where you are headed.

Step Four: Do something different
Break your pattern by doing the smallest thing differently. This can open a world of opportunity.

Step Five: Live in integrity
Focus on cultivating integrity with yourself and with everything you have become aware of through this process. Happiness is a by-product of living in integrity with yourself.

Our Team

Greg Arthur

Transformation Coach and Mentor

Having lived for many years out of integrity and started a career in a field I had no interest in, I have seen the value in striving for authenticity in all that we are and do. This quest to guide people towards their truth, whatever it may be, has led me to be a coach, mentor and people development specialist. I work in companies and with individuals to help improve self-esteem and productivity and to neutralise stigma, both internally and externally.

My path to now has been varied, providing me with business and project management experience, as well many years in the Corporate Social Responsibility field, where I discovered the joy and skill involved in marrying the needs of communities and projects with corporate donors. I have learnt that compassion and empathy are key to understanding the stories and needs of those you wish to assist. I now offer my time to peer mentor those who are living with HIV.

My experience in social responsibility and continuing passion for the world around me has qualified me as an affiliate of the Institute of Corporate Responsibility and Sustainability.

I am based in London and head up Lifeology in the United Kingdom. I am a keen runner (this is the best way for me to clear my mind), yogi and love a good book. You will also catch me out of London often as I feed my curiosity about culture and the world through travel.
Greg Arthur Transformation Coach
Jodene Shaer Transformation Coach

Jodene Shaer

Transformation Strategist & Coach | Online Marketing Consultant

I am an eclectic mix of businesswoman, healer and teacher. I am a mother by passion and nurturing, although in this lifetime I chose to have no children of my own. As a transformation coach I use my tools of numerology and tarot, as well as the personal wisdom I have been gifted by the universe to guide individuals. My formula, which spans fifteen years of teaching and coaching, includes the reflective practice of self-awareness to assist with understanding patterns and enabling effective, confident and conscious decision making.

My life’s work is to assist in understanding the vital foundation of change, through a desire for happiness, self-worth and self-esteem, F.A.I.T.H (Acronym for Focus, Acceptance, Intention, Trust and Happiness) and financial freedom.

I live in Johannesburg, South Africa, with over twenty years of exploring what it means to be the holistic entrepreneur. I have written two books, The Holistic Entrepreneur (non-fiction) and Ephineah (fiction) and am always writing another.

As a holistic mother, I find joy in healing through food and am a plant-based vegan, who brews kombucha and plans to keep my gluten free sourdough starter alive for as long as I remain in this lifetime.

I have a passionate desire to be a part of women empowerment worldwide, starting with the quota for women in boardrooms, as a member of the Directors Association of South Africa.

I am based in Johannesburg and run the South African division of Lifeology. In between, I am the self-proclaimed coolest aunty to twin teenage boys and a closet master chef, experimenting with plant-based, sugar-free recipes in the kitchen.
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Our Clients

CRH Logo
Diversified Consulting Logo
Dr Reddy's Logo
Emzingo Logo
JA South Africa
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“If tenacity, loyalty and a shining passion for living with the proposal for betterment and achievers is the the crime, Jodene Shaer is the prime suspect.”

Donna Arden
Knotting Heal – Beauty & Body Therapist

“I came out of each session (with Greg) empowered with a deeper understanding of my leadership abilities as well as wisdom to overcome future challenges in my career and personal life. ”

Candice Liao
Manager at Chien International Corp

Jodene has to be one of the most enthusiastic and infectious online personalities that I have ever crossed paths with. Her insight can be a tremendous asset to any business, but especially those with an internet presence that is floundering or for those wanting to enter this sphere.”

Darrell Cuthbert
Freelance Copywriter & Owner at WordTiffie Copywriting & Web Content

Greg was an incredibly supportive coach that was quick to understand me and adapt his style to help me achieve the most from our time together. As a coach Greg is warm, honest, and thoughtful.”

Braden Weinstock
Associate (Intern) at Beyond Borders Investment Strategies, LLC

Jodene is an inspirational individual and every dealing with her has been a great success. ”

Dezy De Lima
Comair Travel Product & Marketing Manager | Holiday Tours Brand Custodian

“(Greg) is able to work with a very diverse and wide range of personalities and cultures which is extremely important and valuable in the people development space.”

Chris MacLean
Country Manager at Emzingo Group LLC

Greg is a very good coach; he did not dictate a certain way of life or thought to me, he guided me to voice realizations and conclusions that were somewhere in my subconscious already.”

Juliette Vasilyev
Marketing and Operations Professional

“(Greg's) approach is both supportive and informative, often allowing you to see things that you may not want to but are important for your growth.”

Antonios Bougiouris
Associate Consultant at McGill Business Consulting Group
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