Transformation through courage, consciousness and a sense of humour

Are you feeling stuck?
Is your self-esteem low?
Are you feeling lost and directionless?
Are you afraid to make changes?

"Our Lifeology belief is that self-awareness creates the change that sparks personal development, paving the way for greater happiness and success."

Lifeology offers online self-awareness guidance, personal development and coaching to individuals and organisations worldwide. With Jodene Shaer and Greg Arthur, the work explores the patterns, behaviours and personal dynamics that shape how we live, relate, work and make decisions. Jodene brings astrology, tarot and radical self-awareness into personal guidance, while Greg works with professional fulfilment, relationships and organisational change.

Our approach is built on the understanding that meaningful change begins with the individual. Through Lifeology’s Foundation to Doing Something Different, we help people recognise their strengths, understand what may be limiting them and develop greater confidence in how they respond to change. This work supports personal growth, healthier relationships, professional development and more effective change within organisations.

We Specialise In ...

Professional Development

We help individuals and organisations identify natural strengths, develop essential soft skills and improve professional fulfilment, leadership, teamwork and productivity. By mapping an individual’s innate characteristics against 12 universally important soft skills, we develop greater self-awareness of how those strengths can support professional development, workplace performance and meaningful change.

WHO THIS IS FOR:
Business owners, entrepreneurs, professionals and organisations wanting greater awareness of individual strengths, stronger leadership and soft skills, and meaningful change that improves both professional fulfilment and workplace performance.

Self-Awareness

We guide individuals to develop deeper self-awareness by exploring the personality traits, patterns, behaviours and choices that shape how they experience themselves and their lives. Through the Personality Blueprint, astrology, tarot and personalised guidance, we help people understand themselves more clearly, recognise recurring patterns and create meaningful change.

WHO THIS IS FOR:
Individuals who feel stuck, keep experiencing recurring patterns or want to understand themselves more deeply. This work is for those looking for self-awareness guidance that supports personal growth, clearer choices and a stronger relationship with themselves.

Change Management

We guide organisations through transitions, minimising resistance and ensuring the successful adoption of change. Our approach fosters an environment where teams are open to optimising the benefits of change, contributing to both the success of the organisation and the happiness of the individuals involved.

WHO THIS IS FOR:
Organisations undergoing significant change, redesign, or transformation focused on a seamless transition with a positive impact on their stakeholders through the process.

Relationship Guidance

We offer relationship support for couples, families, business partners and teams by exploring personality, communication and relationship dynamics. Greater self-awareness can help people recognise recurring relationship patterns, understand how they respond to conflict and develop healthier ways of communicating and relating at home and at work.

WHO THIS IS FOR:
Couples, families, partners and teams wanting to understand their relationship dynamics, strengthen communication and develop greater awareness of the patterns influencing how they relate to each other.

Our Philosophy

The Lifeology 5 Step Process

The Foundation to Doing Something Different

Our Lifeology five-step Foundation to Doing Something Different helps you develop self-awareness, recognise repeating patterns, and make conscious choices that support personal and professional change.
Explore Why Do I Keep Repeating the Same Patterns? to understand what keeps these familiar behaviours repeating.

Step One: Be conscious
Focus on becoming conscious of what you’re currently doing, who you presently are, and the nature of your current patterns.

Step Two: Tell yourself the truth
Ask yourself three critical questions: how have you become what you are; how have you sabotaged yourself, and; how do you hold yourself back?

Step Three: Make it about you
For anything to change in your life, you must take responsibility for every area of your life, where you have come from, where you are and where you are headed.

Step Four: Do something different
Break your pattern by doing the smallest thing differently. This can open a world of opportunity.

Step Five: Live in integrity
Focus on cultivating integrity with yourself and with everything you have become aware of through this process. Happiness is a by-product of living in integrity with yourself.

Our Team

Greg Arthur

Transformation Mentor & Guide | Change Agent

From my earliest working days in corporate social responsibility in South Africa, I have seen the importance of bridging the divide that can be present because of prejudice. My approach is always to treat everyone with the same level of respect and dignity, to be open and honest, and to work based on fundamental human principles.

In my work as coach and mentor I am an open book and seek to relate to my clients through story-telling, while using CBT techniques to encourage them to tell me theirs. I am empathetic and solution-orientated.

I use my skill of diplomacy and my enthusiasm for change to motivate teams on change management contracts in companies, with more than 10 years’ experience working with many cultures in many countries.

I am a natural facilitator based on my innate traits of curiosity and mediation, as well as years performing as an amateur actor and singer, which taught me skills of audience engagement, presentation and thinking on my feet. Some of my favourite facilitation sessions included group coaching international MBA students on a cultural immersion experience in South Africa, motivating a sales team by emphasising the importance of being uniquely themselves to build relationships with clients, and on change management contracts designing and conducting sessions showing the personal benefits of tools to encourage adoption. All had a personal message and focused on opening the minds of the participants to other opportunities.

For a long time, I have immersed myself in stigmatised environments with the belief that we should be looking to neutralise stigma, rather than fighting against it. I volunteer as a peer mentor for people living with HIV and most of the discussions centre around the stigma around the disease. I have seen that once we manage to overcome self-stigma and are comfortable in ourselves, the external stigma becomes easier to neutralise.

I am based in London where I head up Lifeology in the United Kingdom. I am an avid runner, swimmer and yogi and love a good book. You will also catch me out of London often as I feed my curiosity about culture through travel.

Book a session with Greg

Book a session with Jodene

Jodene Shaer

Self-Awareness Guide | Spiritual Teacher

I have spent more than 30 years exploring what makes people who they are, first through my own life and then through my work as an entrepreneur, spiritual teacher and self-awareness guide. I have always been fascinated by human behaviour, the patterns we repeat, the identities we build and the moments that make us question whether the way we have understood ourselves still fits.

My work today centres around Radical Self-Awareness. I use astrology, tarot, the Personality Blueprint, and lived experience as tools for self-exploration, helping people understand their personality, patterns and choices with greater curiosity and self-authority. Over decades of studying astrology, metaphysics, archetypes, meditation, and other systems of self-exploration, I became increasingly interested in using these tools as mirrors for understanding ourselves rather than as answers about who we should be.

Although I help people make meaningful changes in their lives, I don't call myself a life coach. My approach begins with understanding the person who wants to make those changes, and I enjoy working alongside life coaches whose work complements mine. I've explored this further in I'm NOT a Life Coach, Even Though I Help People Change Their Lives.

My online consultations and readings are available worldwide.

My years as an entrepreneur have shaped this work just as much as my spiritual studies. I have built businesses, worked in social media and marketing, written hundreds of articles, taught courses, facilitated groups and guided people through periods of personal change. It has given me a practical relationship with self-awareness because understanding yourself becomes far more useful when you can recognise how it influences the way you communicate, work, relate, make decisions and respond to change.

Writing has been a constant thread through my life. I am a self-published author of fiction and non-fiction, and for many years blogging became one of the ways I explored ideas in public. I still tend to begin with curiosity rather than certainty, and I am far more interested in the conversation that opens when someone recognises something about themselves than in convincing them to see life the way I do.

There's a lot more to my story than what I do today. From my early fascination with the stars to entrepreneurship, Project Me and eventually Lifeology, it's been quite a journey. If you're curious, get to know me and the story behind Lifeology.

Who We Have Worked With

What Others Are Saying

Donna Arden

“If tenacity, loyalty and a shining passion for living with the proposal for betterment and achievers is the the crime, Jodene Shaer is the prime suspect.I have had the pleasure and the knowledge of watching Jodene build her dreams while the landscaping was still in draft , seeing her place ideals and resources on a platform, a presence of integrity and network that was strategy then, with the same supreme energy and force this tenacious soul has presented today.One can only be striving for positive influence to be in the stand up line alongside her, in a part of this development she has created as a courageous platform of performance for all. The verdict is out and tenacity exhumes. Jodene has the lifetime award.”

Candice Liao

“Greg is a warm and passionate person with the greatest enthusiasm for coaching. He is expert at tailoring each session accordingly to my needs and his professional guidance. I came out of each session empowered with a deeper understanding of my leadership abilities as well as wisdom to overcome future challenges in my career and personal life. I would definitely recommend Greg as a coach.”

Darrell Cuthbert

“Jodene has to be one of the most enthusiastic and infectious online personalities that I have ever crossed paths with. We have shared many ideas, made recommendations on each others work and done a little co-blogging etc. Her insight can be a tremendous asset to any business, but especially those with an internet presence that is foundering or for those wanting to enter this sphere.”

Braden Weinstock

“I had the pleasure of having Greg as my personal coach while I was in the Emzingo NexGen South Africa Fellowship. Greg was an incredibly supportive coach that was quick to understand me and adapt his style to help me achieve the most from our time together. As a coach Greg is warm, honest, and thoughtful. He helped me to grow as a leader and when I left South Africa I had a friend.”

Dezy De Lima

“Jodene is an inspirational individual and every dealing with her has been a great success. ”

Chris MacLean

“Greg has been involved with Emzingo both as an individual and group coach and facilitator. Yes Greg is hardworking, detail-oriented, organized and very effective at coaching and facilitation, but his biggest asset might be that he is highly personable, adaptable and perceptive. This makes Greg extremely versatile as a coach and facilitator, he is able to work with a very diverse and wide range of personalities and cultures which is extremely important and valuable in the people development space. I am always fully confident putting Greg in any situation with our clients and I would absolutely recommend him as an asset to any organization.”

Juliette Vasilyev

“Greg was an absolutely amazing person to work with at Emzingo this Summer! He provided a lot of direction through the Lifeology personal development curriculum that he taught and through the 3 private coaching sessions that we had. Greg is a very good coach; he did not dictate a certain way of life or thought to me, he guided me to voice realizations and conclusions that were somewhere in my subconscious already.”

Antonios Bougiouris

“I had the pleasure of working with Greg during my summer internship in South Africa. His lectures, reflection sessions and personal coaching were an integral part of my personal development while on my consulting project. The tools and lessons I learned as a result of the workshops and coaching are ones that I will take with me into my professional career. His approach is both supportive and informative, often allowing you to see things that you may not want to but are important for your growth. I highly recommend his services. With an open mind and with Greg’s help, there is potential to transform old patterns of thought and behaviour. Great guy and effective approach!”

Are you feeling stuck?

Is your self-esteem low?

Are you feeling lost and directionless?

Are you afraid to make changes?