Lifeology understands people. 
We mentor, coach and teach individuals, allowing them to emerge in a new, more connected and powerful level of consciousness. This equips them with self-awareness to take action towards transformation, personally or in organisations.

Our method uses unique tools developed from our philosophy that change is an individual-centred and driven process. Lifeology’s overarching philosophy, The Foundation to Doing Something Different, is a model that highlights that when individuals embrace change, they become more passionate, healthy and productive, improving performance in the workplace and within their personal lives.

We Are...


Conscious evolution is vital for change and transformation, yet it is a difficult process met with considerable resistance. We specialise in supporting that evolution through change in a more manageable process, for both individuals and enterprises, using our personal experiences as a guide. 

People who know they can do the inner work but need the longevity of guidance as they process the changes and embrace transformation.


Our transformation coaching is based on our Foundation to Doing Something Different process. We include a variety of exercises that assist people to learn about themselves and their patterns, enabling them to effect change in their lives, and to continue to do so using this innovative self-coaching process.

Individuals or groups who are embarking on the steps to transformation and are looking for the grounding tools to support their unique process.


With the awareness of how complex it is to navigate through the consciousness of self, we combine learning with supportive reflective practices. Our teachings allow the space for personal development, while facilitating the understanding of the complexities of the consciousness.

Groups or individuals open to distant online learning and who have a calling to know more and understand themselves through tools of awareness and awakening.


Using the tools of tarot, numerology and astrology, as well as years of intuitive coaching, we are guided to take a glimpse into others' current situations, life lessons or missed messages from the universe, to provide them with the tools to move forward. 

Decision makers and individuals at crossroads or seeking deeper insight into self, their health or a specific situation.

Our Philosophy

The Lifeology 5 Step Process

The Foundation to Doing Something Different

The foundation of our services stems from our own personal development and implementation of the 5-step process that aims to help individuals and enterprises action the change necessary to realise their dreams, visions and goals.
Step One: Be conscious
Focus on becoming conscious of what you’re currently doing, who you presently are, and the nature of your current patterns.

Step Two: Tell yourself the truth
Ask yourself three critical questions: how have you become what you are; how have you sabotaged yourself, and; how do you hold yourself back?

Step Three: Make it about you
For anything to change in your life, you must take responsibility for every area of your life, where you have come from, where you are and where you are headed.

Step Four: Do something different
Break your pattern by doing the smallest thing differently. This can open a world of opportunity.

Step Five: Live in integrity
Focus on cultivating integrity with yourself and with everything you have become aware of through this process. Happiness is a by-product of living in integrity with yourself.

Our Team

Greg Arthur

Transformation Mentor & Guide | Change Agent

Having lived for many years out of integrity and started a career in a field I had no interest in, I have seen the value in striving for authenticity in all that we are and do. This quest to guide people towards their truth, whatever it may be, has led me to be a coach, mentor and people development specialist. I work in companies and with individuals to help improve self-esteem and productivity and to neutralise stigma, both internally and externally.

My path to now has been varied, providing me with business and project management experience, as well many years in the Corporate Social Responsibility field, where I discovered the joy and skill involved in marrying the needs of communities and projects with corporate donors. I have learnt that compassion and empathy are key to understanding the stories and needs of those you wish to assist. I now offer my time to peer mentor those who are living with HIV.

My experience in social responsibility and continuing passion for the world around me has qualified me as an affiliate of the Institute of Corporate Responsibility and Sustainability.

I am based in London and head up Lifeology in the United Kingdom. I am a keen runner (this is the best way for me to clear my mind), yogi and love a good book. You will also catch me out of London often as I feed my curiosity about culture and the world through travel.

Jodene Shaer

Personal Transformation Coach

I am an eclectic mix of teacher, mentor and businesswoman with a commitment to support anyone's bravery to personally, emotionally, spiritually or professionally transform. I use my tools of numerology, tarot and astrology, as well as the personal wisdom I have been gifted by the universe, as a personal transformation coach.

I coach you through discovery and acceptance of your authentic self, through the perfect timing of your birth, and use numerology and aspects of astrology to identify the traits that are within you and waiting to be acknowledged and brought into the light. My formula was created through decades of self-healing and is anchored in discovering your shadow to understand your patterns to allow effective, confident and conscious transformation.

My life’s work is to facilitate the bravery of self-awareness and anchor self-worth. In turn, this allows for conscious navigation through your self-esteem, into F.A.I.T.H (Focus, Acceptance, Intention, Trust, Happiness), which ultimately aligns your ego and soul with the consistent call for your brave and conscious evolution. I hold space for your navigation into accountable and conscious relationships with yourself, others, your world, your finances and your universe.

It has taken me over three decades of exploring what it means to live consciously and, as an author, whether I write fiction or non-fiction, there is always deep consciousness about the human experience. I have written and self-published The Holistic Entrepreneur guiding people to establish their self-worth so their net-worth will energetically follow. I have also written a new age novel, Ephineah. I am currently flowing between writing another fiction and a non-fiction book.

My knowledge and skills as a businesswoman have been gained through years of entrepreneurship. With my rich history of over two decades, flowing between the wellness industry and into the social media and marketing world, I use my skills and fulfil my desire to always bring about conscious evolution by taking my seat at the table in boardrooms as an Independent Non-Executive Director.

With deep awareness of the impact I make in my life and on the sustainability of the planet through every choice I make, I live sugar-free, plant-based vegan and palm oil free. When I am most out of balance, I dance and when I am most at peace, I dance.
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